Not another PR stunt! Waterstones sleepover anyone?

Not another PR stunt! Waterstones sleepover anyone?

Firefly HQ

Firefly HQ

waterstones

We at Firefly are constantly on the lookout for exciting PR campaigns happening around us, and Waterstones definitely comes out on top this month. In a unique and witty reactive PR stunt, book retailer Waterstones invited 10 people in store for a sleepover, after American tourist David Willis found himself locked inside its Trafalgar Square branch two weeks ago.

To take part in the competition, people signed up for an Airbnb account and told Waterstones, in one sentence, what book they’d read if they were to spend the night in a bookshop, and why. The sleepover took place on Friday 24th, from 9pm to 9am the next day.

Winners and their plus one were given a tour around the Waterstones Piccadilly store – Europe’s largest bookshop – before being invited to take their pick of the thousands of books from eight and a half miles of bookshelves. The chosen twenty winners then spent the night with their book of choice.

Share this story:

Read more from the blog

Blog

Does cybersecurity have a comms problem?

Cybersecurity is crucial in today's world. However, many people still struggle to understand what it involves - is poor comms to blame? ...Read more

Alexandra Kourakis
Alexandra Kourakis
Blog

Avoiding the pitfalls of impulsive PR

While it is tempting to be part of the hottest media topics of the day, businesses should be wary of getting involved in conversations they really shouldn’t be ...Read more

Matthew Healey
Matthew Healey
Uncategorised

Setting Sail: Navigating the Business Seas with Reputation

In the vast and often turbulent waters of the business world, organisations must navigate through ever-changing currents, unpredictable storms, and shifting tides. ...Read more

Selina Jardim
Selina Jardim

Add a comment

Time limit exceeded. Please complete the captcha once again.

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Is it time to shape your reputation?

We operate in London, Paris and Munich, and have a network of like-minded partners across the globe.

Get in touch

Sign up to Spark, our newsletter

Receive thought pieces from our leadership team, views on the news, tool of the month and light relief for comms folk

You can unsubscribe at any time, please read our privacy policy for more information