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Is AI compromising our curiosity?
As AI becomes increasingly prominent in our lives, it is time for comms professionals to consider the impact on creativity and curiosity. ...Read more
We’re raving about www.customerthermometer.com, a one-click, real-time client satisfaction survey. In my freelance PR career, I’ve worked in about eight agencies, but none have been quite as obsessed with client satisfaction as we are here at Firefly. Every month, we ask our clients a different question about our service. For example, “Are you happy with your PR plan?” Or, “Do you believe Firefly gives good value for money?” Next month it could be, “Does your Firefly team have good attention to detail?”
When the thermometer results come back showing mostly gold (“I am very satisfied”) and green (“I am satisfied”) from the clients, cheers and congratulations abound in the office! If clients select orange (“I’m not sure”) or red (“I am dissatisfied”), the agency seniors are on the phone to the clients immediately, to ask questions. It keeps us on our toes, the clients know they are being listened to and it makes for a more productive relationship. This instant feedback mechanism can go beyond client satisfaction. It could be used for internal communications on staff surveys, or even media surveys on the responsiveness and efficiencies of your press office.
As AI becomes increasingly prominent in our lives, it is time for comms professionals to consider the impact on creativity and curiosity. ...Read more
Often, when communicating about technology, conversations can become quite technical. How can brands cut through the noise and communicate effectively? ...Read more
Barbie's reputation hasn't always been positive, but this year's Barbie film has changed the tides. What can this teach us about reputation shaping? ...Read more
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