What We’re Raving About: Klout

What We’re Raving About: Klout

Toby Schuster

Toby Schuster

Klout provides social media analytics that measures a user’s influence across their social network by collecting data from sites such as Twitter, LinkedIn and Facebook. It measures the size of a person's network, the content created, and how other people interact with that content.

Social media influence is measured by using data points from Twitter such as: following count, follower count, re-tweets, list memberships, how many spam/dead accounts are following you, how influential the people who re-tweet you are, and unique mentions. This information is blended with Facebook and LinkedIn data such as comments, likes, and the number of friends in your network, to come up with a very consumer-friendly "Klout Score".

Even better for PR and comms people, and unlike Facebook Insights or Google Analytics, you can determine anyone’s* Klout score and is therefore a fantastic research tool as part of any social media audit and strategy.

*With an online profile.

Share this story:

Read more from the blog

Blog

A changing landscape: Building reputations amid shrinking media pools 

Amid shrinking media pools, PR professionals need to begin thinking broader and deeper than simply media relations. ...Read more

Claire Walker
Claire Walker
Blog

Step forward with year-round inclusive PR campaigns this Pride Month

How can organisations do better this Pride Month and beyond? We discuss the dos and don'ts for inclusive PR campaigns. ...Read more

Megan Hogg
Megan Hogg
Tech News

Summer is here, and so are our top tech news stories of the month

Whilst June flew by in a flash of picnics in the park, it didn’t fall short on delivering yet more weird and wonderful tech news stories. ...Read more

Georgia Dallas
Georgia Dallas

Add a comment

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Is it time to shape your reputation?

We operate in London, Paris and Munich, and have a network of like-minded partners across the globe.

Get in touch

Sign up to Spark, our newsletter

Receive thought pieces from our leadership team, views on the news, tool of the month and light relief for comms folk

You can unsubscribe at any time, please read our privacy policy for more information