Will this be the year to weave kindness into your PR campaign?

Will this be the year to weave kindness into your PR campaign?

Charlotte Stoel

Charlotte Stoel

Far from a ‘charity begins at home’ attitude that you might expect in hard times, the gloom is bringing out the good in people. Imaginations have certainly been captured in Japan, where a small act of kindnesshas snowballed into a new craze for giving.

The concept - guerrilla kindness - is based around surreptitiously doing something nice for someone else, without expecting anything in return.

Be it big or small, another example literally crossed my path a while ago when a friend and I were stopped at Charing Cross Station and given hugs. I found it nice and somewhat intriguing (and my purse was still safely buried in my handbag)! Having Googled the act a bit later, I found out that it was International Free Hugs Day.

The year 2010 was the year of the flash mob and PR campaigns across the country embraced this. Is guerrilla kindness, as an identified trend by trendwatching.com, set to capture the imaginations of PRs in 2011?

Would you, your company or your clients have anything at all to offer, on a random basis, to someone who would so appreciate it? That’s the key, giving the random act of kindness to an appreciative and worthy recipient.

A sprinkling of selfless kindness goes a long way.

This post was written by Charlotte.

Share this story:

Read more from the blog

Blog

A changing landscape: Building reputations amid shrinking media pools 

Amid shrinking media pools, PR professionals need to begin thinking broader and deeper than simply media relations. ...Read more

Claire Walker
Claire Walker
Blog

Step forward with year-round inclusive PR campaigns this Pride Month

How can organisations do better this Pride Month and beyond? We discuss the dos and don'ts for inclusive PR campaigns. ...Read more

Megan Hogg
Megan Hogg
Tech News

Summer is here, and so are our top tech news stories of the month

Whilst June flew by in a flash of picnics in the park, it didn’t fall short on delivering yet more weird and wonderful tech news stories. ...Read more

Georgia Dallas
Georgia Dallas

Add a comment

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Is it time to shape your reputation?

We operate in London, Paris and Munich, and have a network of like-minded partners across the globe.

Get in touch

Sign up to Spark, our newsletter

Receive thought pieces from our leadership team, views on the news, tool of the month and light relief for comms folk

You can unsubscribe at any time, please read our privacy policy for more information