Yossarian: Getting creative with AI

Yossarian: Getting creative with AI

Eleanor Frere

Eleanor Frere

Finding that those group brainstorms are starting to lose their fizzle? Your presentations and decks all seem to be starting to look the same, always reverting back to the same themes, those same stock photos?

When trying to think up and flesh out new ideas, it’s always best to get as many different perspectives and viewpoints as you can, so why not also get AI involved?

We may slightly dismiss AI’s own knack for creativity, but there’s now one AI tool that is helping us to get our creative juices flowing again.

Not exactly an idea generator per se, Yossarian is basically a search engine with a difference, aiming to help expand our ways of thinking through search and AI. It links unusual concepts together to help broaden our thoughts and ideas beyond our usual scope, offering new perspectives and inspiring different ways for looking at and approaching a project.

So, how does it work exactly? Once you’ve signed up for your free account and perhaps given the free tutorials a quick watch, all you need to do is type in a search word to kick off your digital brainstorm. Immediately, Yossarian comes up with multiple, potentially related ideas. Just keep on clicking to generate more ideas that may be of interest, moving from the more literally related concepts to the more lateral and quirky ones, until you have that brainwave.

You can also create custom links between various different ideas, making a note of how they’re connected and changing the images used to illustrate these new ideas, pulling pictures from a range of sources (Getty images, Tumblr etc.).

Once you’ve found those initial ideas that you love, you can then delve deeper, beginning to build them out, clicking on those concepts to find more unusual and interesting connections, perhaps even dropping in other random ideas from elsewhere as well.

This can all also be shared with your colleagues at any time, with Yossarian offering sharing and collaboration tools, granting colleagues the opportunity to brainstorm together and you can even share your ideas boards with the public too.

So, if you’re looking for some help sparking your imagination, it could be time to get your thinking caps on!

Share this story:

Read more from the blog

Blog

The rise of technology in sport

Finding that those group brainstorms are starting to lose their fizzle? Your presentations and decks all seem to be starting to look the same, always reverting back to the same themes, those same stock photos? When trying to think up and flesh out new ideas, it’s always best to get as many different perspectives and […] ...Read more

Megan Dennison
Megan Dennison
Blog

Communicating in an economic downturn - a delicate matter

Finding that those group brainstorms are starting to lose their fizzle? Your presentations and decks all seem to be starting to look the same, always reverting back to the same themes, those same stock photos? When trying to think up and flesh out new ideas, it’s always best to get as many different perspectives and […] ...Read more

Rebecca Graham
Rebecca Graham
Blog

PR messaging lesson: The power of 'shock value'

Finding that those group brainstorms are starting to lose their fizzle? Your presentations and decks all seem to be starting to look the same, always reverting back to the same themes, those same stock photos? When trying to think up and flesh out new ideas, it’s always best to get as many different perspectives and […] ...Read more

Charlotte Stoel
Charlotte Stoel

Add a comment

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Is it time to shape your reputation?

We operate in London, Paris and Munich, and have a network of like-minded partners across the globe.

Get in touch

Sign up to Spark, our newsletter

Receive thought pieces from our leadership team, views on the news, tool of the month and light relief for comms folk

You can unsubscribe at any time, please read our privacy policy for more information