
Freescale
Firefly helps Freescale make the most of a relationship with McLaren and F1 …Read more
Analysts are an important stakeholder for technology companies. There are over 40 technology analyst firms in the UK, with around a dozen covering the IT infrastructure space.
The likes of Gartner, Forrester and IDC are the power-house analyst houses, with thousands of staff covering a global IT market. More specialist and/or boutique analysts, such as TechMarketView and Quocirca offer a strong independent view and are equally sought after.
Having undergone a name change, CenturyLink Technology Solutions wanted to increase awareness amongst the analyst community in EMEA, communicating its proposition as a comprehensive global IT managed services provider, working across virtual, dedicated and colocation platforms.
After previous web-ex briefings, Firefly planned a breakfast event for analysts at London’s Langham Hotel with speakers from both CenturyLink Technology Solutions’ EMEA executive team and also corporate head office in St Louis, Missouri.
Analysts were carefully selected from all major UK analyst houses to attend a two hour briefing where they would be taken through a company update and solutions roadmap. Analysts would also be offered one-to-one briefings following the event if they wanted to discuss a particular topic in more detail with one of the speakers or a chance to ask their own questions.
A CenturyLink Technology Solutions customer joined the briefing to speak on the importance of partnering to achieve goals such as business transformation.
Five analysts attended the event and four follow up briefings were scheduled for those who couldn’t attend, meaning eight analyst houses were briefed overall. Firefly organised the event from start to finish; booking a venue, compiling the presentation deck, managing the invitations and ensuring the speakers were fully briefed on the attendees.
A number of analysts committed to incorporating elements from the presentation into future reports. The analyst event was incorporated into the ongoing PR plan and activity for CenturyLink Technology Solutions, helping to strengthen analyst relations and their understanding of the business and all the latest news.
Firefly helps Freescale make the most of a relationship with McLaren and F1 …Read more
Firefly runs award-winning campaign for new retail tech brand Omnico. …Read more
Firefly launches new B2C health tech app, Prodigy Patient, with blended campaign. …Read more
We operate in London, Paris and Munich, and have a network of like-minded partners across the globe.
Get in touchReceive thought pieces from our leadership team, views on the news, tool of the month and light relief for comms folk
You can unsubscribe at any time, please read our privacy policy for more information