Brand journalism analysis
We look at the good, the bad and the ugly when it comes to content marketing on editorial portals – and what marketers should learn from this. …Read more
C-Suite PR meets SEO
In this brief guide, we give practical advice on how best to manage digital reputation, focusing on the C-Suite. …Read more
Employee comms after change
How do you communicate internally after something as monumental as Covid-19? We set you on the path to success. …Read more
Event listings
It can be tough to find good industry events to attend in communications; We highlight some of the best talks for the coming month. …Read more
Global PR and SEO strategy
What do Google’s developments mean for brands – and how do UK companies fare against global rivals in the search rankings? …Read more
Making the most of content
Firefly examines how to make the most of your PR content, re-using and recycling evergreen material to wring the greatest benefit from it. …Read more
Managing online reviews
Online reviews can make or break a brand – but marketers often underestimate how much control they can have over the process. …Read more
Measurement whitepaper
Firefly looks at how PR measurement has evolved and how to evolve PR measurement in the new era of marketing and communications. …Read more
Navigating Europe: A checklist
Firefly’s top tips on how to launch a company or brand in Europe, and best practice for working with the region. …Read more
PR and Comms in Europe
In this guide, Firefly’s team reveals how to crack multi-country public relations and comms in Europe …Read more
PR in the age of Voice Search
Voice technology presents a complex set of challenges for marketers – in this paper we’ll explain what’s important to know an how to get prepared. …Read more
PR meets SEO guide
In this guide, Firefly’s team looks at how PR and SEO overlap and how you can best improve your brand today. …Read more
Setting PR objectives: A Primer
Claire Walker gives practical advice on how marketing and PR staff can set PR objectives that will make a difference. …Read more
Sign up to our monthly newsletter!
Every month the Firefly team curates a monthly newsletter with topical thought pieces and reputation shaping tips and tricks. …Read more
The Covid-19 Casebook
Which companies did well during the pandemic of 2020? In this guide, we look at what we can learn from smart – and responsible – brands. …Read more
The Firefly Guide to Shaping Your Reputation
Why is reputation important? This downloadable guide helps organisations shape their reputation …Read more
The Firefly Guide to Shaping Your Reputation
How has Firefly changed? This page explains what’s new and what this means. …Read more
Vision, Mission and Purpose
How to work out your company vision, mission and purpose when you’re going it alone. A handy guide with diagrams. …Read more
Winning mindshare in martech
In this guide, we look at how marketers in martech can respond to competition and keep winning, despite adversity. …Read more