Fast forward one hundred and twenty-one years. We’ve been doing this for a while. Budgets have shrunk. Gone are the times when brand journalism meant creating your own publication. Hiring an editorial team, creating and curating content for your owned channels – like Microsoft’s Channel 9, or the aforementioned farmer’s mag.
In our latest eBook, we look at the good, the bad and the ugly when it comes to content marketing on editorial portals – and what marketers can do to avoid the pitfalls – as well as capitalising on the opportunities – from the new era of ‘brand journalism’
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