The Covid-19 Casebook
Which companies did well during the pandemic of 2020? In this guide, we look at what we can learn from smart – and responsible – brands. …Read more
Fast forward one hundred and twenty-one years. We’ve been doing this for a while. Budgets have shrunk. Gone are the times when brand journalism meant creating your own publication. Hiring an editorial team, creating and curating content for your owned channels – like Microsoft’s Channel 9, or the aforementioned farmer’s mag.
In our latest eBook, we look at the good, the bad and the ugly when it comes to content marketing on editorial portals – and what marketers can do to avoid the pitfalls – as well as capitalising on the opportunities – from the new era of ‘brand journalism’
To download the eBook, please fill out the form below and we’ll send it across directly
Receive thought pieces from our leadership team, views on the news, tool of the month and light relief for comms folk