PR and Comms in Europe
In this guide, Firefly’s team reveals how to crack multi-country public relations and comms in Europe …Read more
Fast forward one hundred and twenty-one years. We’ve been doing this for a while. Budgets have shrunk. Gone are the times when brand journalism meant creating your own publication. Hiring an editorial team, creating and curating content for your owned channels – like Microsoft’s Channel 9, or the aforementioned farmer’s mag.
In our latest eBook, we look at the good, the bad and the ugly when it comes to content marketing on editorial portals – and what marketers can do to avoid the pitfalls – as well as capitalising on the opportunities – from the new era of ‘brand journalism’
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In this guide, Firefly’s team reveals how to crack multi-country public relations and comms in Europe …Read more
Claire Walker gives practical advice on how marketing and PR staff can set PR objectives that will make a difference. …Read more
Why is reputation important? This downloadable guide helps organisations shape their reputation …Read more
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