Content marketing: Who are the winners and losers?

Who are the winners and losers in the new era of brand journalism?

Brand journalism started in 1895 with the birth of John Deere’s farming magazine The Furrow and hasn’t stopped growing since

Fast forward one hundred and twenty-one years. We’ve been doing this for a while. Budgets have shrunk. Gone are the times when brand journalism meant creating your own publication. Hiring an editorial team, creating and curating content for your owned channels – like Microsoft’s Channel 9, or the aforementioned farmer’s mag.

In our latest eBook, we look at the good, the bad and the ugly when it comes to content marketing on editorial portals – and what marketers can do to avoid the pitfalls – as well as capitalising on the opportunities – from the new era of ‘brand journalism’

To download the eBook, please fill out the form below and we’ll send it across directly

Add your email address below to download the resource

You can unsubscribe at any time, please read our privacy policy for more information

Is it time to shape your reputation?

We operate in London, Paris and Munich, and have a network of like-minded partners across the globe.

Get in touch

Sign up to Spark, our newsletter

Receive thought pieces from our leadership team, views on the news, tool of the month and light relief for comms folk

You can unsubscribe at any time, please read our privacy policy for more information