Brand journalism analysis
We look at the good, the bad and the ugly when it comes to content marketing on editorial portals – and what marketers should learn from this. …Read more
During the Covid-19 pandemic, many companies have coped admirably and come to be respected by their employees, partners and customers, whether it’s topping up furlough wages, converting bar staff into beer delivery cyclists (thank you Brockley Brewery!) or simply communicating openly and transparently about the situation. However, some B2B firms have gone above and beyond, either mobilising their teams to create helpful content to support organisations through the crisis, donating their resources or money to worthy causes, or pivoting part of their business to help in other inventive ways.
In this guide, we look at:
Organisations that provided excellent and supportive content during Covid-19
– Brands that donated directly to those in need
– Companies which pivoted their operations to help fight the good fight
– What we can learn from these three in terms of using brainpower, time and harnessing corporate karma
– Three simple actions that you can do right now to supercharge your reputation during and after the pandemic
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