
Brand journalism analysis
We look at the good, the bad and the ugly when it comes to content marketing on editorial portals – and what marketers should learn from this. …Read more
During the Covid-19 pandemic, many companies have coped admirably and come to be respected by their employees, partners and customers, whether it’s topping up furlough wages, converting bar staff into beer delivery cyclists (thank you Brockley Brewery!) or simply communicating openly and transparently about the situation. However, some B2B firms have gone above and beyond, either mobilising their teams to create helpful content to support organisations through the crisis, donating their resources or money to worthy causes, or pivoting part of their business to help in other inventive ways.
In this guide, we look at:
Organisations that provided excellent and supportive content during Covid-19
– Brands that donated directly to those in need
– Companies which pivoted their operations to help fight the good fight
– What we can learn from these three in terms of using brainpower, time and harnessing corporate karma
– Three simple actions that you can do right now to supercharge your reputation during and after the pandemic
Fill in the form and we’ll send it right over.
You can unsubscribe at any time, please read our privacy policy for more information
We look at the good, the bad and the ugly when it comes to content marketing on editorial portals – and what marketers should learn from this. …Read more
In this guide, Firefly’s team looks at how PR and SEO overlap and how you can best improve your brand today. …Read more
In this guide, we look at how marketers in martech can respond to competition and keep winning, despite adversity. …Read more
We operate in London, Paris and Munich, and have a network of like-minded partners across the globe.
Get in touchReceive thought pieces from our leadership team, views on the news, tool of the month and light relief for comms folk
You can unsubscribe at any time, please read our privacy policy for more information