Managing online reviews
Online reviews can make or break a brand – but marketers often underestimate how much control they can have over the process. …Read more
Europe is composed of multiple countries, each with its own unique cultural and socio-economic influences – it’s a huge mistake to think you can approach Europe as one, homogeneous region. You must think country by country, and be sure you’re truly ready to PR in that country.
Think you’re ready to launch your company or brand in Europe? Here’s our handy checklist of things you mustn’t forget!
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Online reviews can make or break a brand – but marketers often underestimate how much control they can have over the process. …Read more
Why is reputation important? This downloadable guide helps organisations shape their reputation …Read more
How has Firefly changed? This page explains what’s new and what this means. …Read more
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