PR meets SEO guide
In this guide, Firefly’s team looks at how PR and SEO overlap and how you can best improve your brand today. …Read more
PR has always had an issue proving its worth. For years it has relied on the much-maligned Advertising Value Equivalence (AVE) methodology, comparing the volume area of media coverage to the equivalent value in paid-for advertising space.
Thankfully, with the advent of digital channels and the availability of free analytics tools such as Google Analytics, we can say goodbye to AVE.
PR is no longer just about reputation management. It has a real business role to play. This can be anything from contributing to sales or securing charity donations, to reducing the strain on a call centre.
In this guide, Firefly looks at how PR measurement has evolved and how to evolve PR measurement in the new era of marketing and communications.
To download the whitepaper, please fill out the form below and we’ll send it across directly
You can unsubscribe at any time, please read our privacy policy for more information
In this guide, Firefly’s team looks at how PR and SEO overlap and how you can best improve your brand today. …Read more
How do you communicate internally after something as monumental as Covid-19? We set you on the path to success. …Read more
How has Firefly changed? This page explains what’s new and what this means. …Read more
We operate in London, Paris and Munich, and have a network of like-minded partners across the globe.
Get in touchReceive thought pieces from our leadership team, views on the news, tool of the month and light relief for comms folk
You can unsubscribe at any time, please read our privacy policy for more information