Ok Google, how do I – as a marketer – learn how voice search will affect me? And how do I affect it?
Millions of households in the UK have an Amazon Echo or Google Home, and we’re increasingly using virtual assistants on our smart devices, like Siri and Cortana. Voice technology presents a complex set of challenges for marketers – in this paper we’ll explain what’s important to know an how to get prepared.
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Online reviews can make or break a brand – but marketers often underestimate how much control they can have over the process. …Read more
In this guide, we look at how marketers in martech can respond to competition and keep winning, despite adversity. …Read more
It can be tough to find good industry events to attend in communications; We highlight some of the best talks for the coming month. …Read more
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