Setting PR objectives: A Primer
Claire Walker gives practical advice on how marketing and PR staff can set PR objectives that will make a difference. …Read more
Ok Google, how do I – as a marketer – learn how voice search will affect me? And how do I affect it?
Millions of households in the UK have an Amazon Echo or Google Home, and we’re increasingly using virtual assistants on our smart devices, like Siri and Cortana. Voice technology presents a complex set of challenges for marketers – in this paper we’ll explain what’s important to know an how to get prepared.
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