Managing online reviews
Online reviews can make or break a brand – but marketers often underestimate how much control they can have over the process. …Read more
Do you want to find out how to make your PR content go further after you’ve secured coverage for your brand? Many businesses aren’t utilising the content and the coverage they produce to help them deliver business results and ROI, and are even missing out on some of the basics.
The next piece of the puzzle that is often neglected is optimisation. It’s all well and good celebrating a great piece of coverage but if you’re not going to do anything with it then you’re not able to maximise those results and get the ROI from PR that you crave. Taking your content and coverage further should be part and parcel of any campaign being delivered. To do this, you need to deploy some tactics that take your results further and may also target your audience again using other channels.
In our latest eBook, Firefly Communications looks at how brands can optimise PR content and coverage through paid, earned, shared and owned media, to stop content from becoming disposable.
To download the whitepaper, please fill out the form below and we’ll send it across directly.
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