Brand journalism analysis
We look at the good, the bad and the ugly when it comes to content marketing on editorial portals – and what marketers should learn from this. …Read more
These are the most important PR and comms professionals must ask themselves before embarking on running new campaigns across borders in Europe. Too often campaigns are executed without considering these and the results can be disastrous. Misused and wasted budget, frustrated stakeholders, damage to reputation – these are all possible.
To ensure you avoid these consequences, Firefly’s free guide to PR and comms in Europe covers everything you need to know to crack multi-country campaigns. From managing the expectations of your stakeholders, through understanding different countries, to assigning budget and executing plans, it’s all covered. And it’s available to download for free below.
In addition to this, Firefly also has a number of resources on the subject that provides further information. These include:
– 3.5 Top Tips for Conquering PR in Europe
– Expanding into Europe? Here are five key comms considerations blog and webinar recording
– Multi-country PR campaigns webinar
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We look at the good, the bad and the ugly when it comes to content marketing on editorial portals – and what marketers should learn from this. …Read more
Which companies did well during the pandemic of 2020? In this guide, we look at what we can learn from smart – and responsible – brands. …Read more
Voice technology presents a complex set of challenges for marketers – in this paper we’ll explain what’s important to know an how to get prepared. …Read more
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