How to crack multi country public relations and comms across Europe

What are the major challenges when doing PR and comms in multiple countries? And what are the solutions?

These are the most important PR and comms professionals must ask themselves before embarking on running new campaigns across borders in Europe. Too often campaigns are executed without considering these and the results can be disastrous. Misused and wasted budget, frustrated stakeholders, damage to reputation – these are all possible.

To ensure you avoid these consequences, Firefly’s free guide to PR and comms in Europe covers everything you need to know to crack multi-country campaigns. From managing the expectations of your stakeholders, through understanding different countries, to assigning budget and executing plans, it’s all covered. And it’s available to download for free below.

In addition to this, Firefly also has a number of resources on the subject that provides further information. These include:
3.5 Top Tips for Conquering PR in Europe
Expanding into Europe? Here are five key comms considerations blog and webinar recording
Multi-country PR campaigns webinar

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