The Covid-19 Casebook
Which companies did well during the pandemic of 2020? In this guide, we look at what we can learn from smart – and responsible – brands. …Read more
Traditionally, the media relations aspect of public relations (PR) has mostly been focused on gaining awareness through media coverage, along with other relevant KPIs such as readership and key message penetration. In the past few years the overlap between search engine optimisation (SEO) techniques and PR is becoming more and more blurred, particularly in the light of Google’s introduction of the Panda algorithm update, which has changed how search results are ranked.
In 2016, we’re able to drive so much more value from public relations through the application of SEO principles, be it boosting a brand’s rank in search results or helping to improve your CEO’s personal brand equity.
In this guide, Firefly examines how PR and SEO overlap, offers a few tips on how best to improve your brand, and looks at a few tools which can help you manage this new environment.
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Which companies did well during the pandemic of 2020? In this guide, we look at what we can learn from smart – and responsible – brands. …Read more
Voice technology presents a complex set of challenges for marketers – in this paper we’ll explain what’s important to know an how to get prepared. …Read more
Firefly examines how to make the most of your PR content, re-using and recycling evergreen material to wring the greatest benefit from it. …Read more
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