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Every month the Firefly team curates a monthly newsletter with topical thought pieces and reputation shaping tips and tricks. …Read more
Traditionally, the media relations aspect of public relations (PR) has mostly been focused on gaining awareness through media coverage, along with other relevant KPIs such as readership and key message penetration. In the past few years the overlap between search engine optimisation (SEO) techniques and PR is becoming more and more blurred, particularly in the light of Google’s introduction of the Panda algorithm update, which has changed how search results are ranked.
In 2016, we’re able to drive so much more value from public relations through the application of SEO principles, be it boosting a brand’s rank in search results or helping to improve your CEO’s personal brand equity.
In this guide, Firefly examines how PR and SEO overlap, offers a few tips on how best to improve your brand, and looks at a few tools which can help you manage this new environment.
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Every month the Firefly team curates a monthly newsletter with topical thought pieces and reputation shaping tips and tricks. …Read more
How has Firefly changed? This page explains what’s new and what this means. …Read more
How do you communicate internally after something as monumental as Covid-19? We set you on the path to success. …Read more
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