Brand journalism analysis
We look at the good, the bad and the ugly when it comes to content marketing on editorial portals – and what marketers should learn from this. …Read more
Traditionally, the media relations aspect of public relations (PR) has mostly been focused on gaining awareness through media coverage, along with other relevant KPIs such as readership and key message penetration. In the past few years the overlap between search engine optimisation (SEO) techniques and PR is becoming more and more blurred, particularly in the light of Google’s introduction of the Panda algorithm update, which has changed how search results are ranked.
In 2016, we’re able to drive so much more value from public relations through the application of SEO principles, be it boosting a brand’s rank in search results or helping to improve your CEO’s personal brand equity.
In this guide, Firefly examines how PR and SEO overlap, offers a few tips on how best to improve your brand, and looks at a few tools which can help you manage this new environment.
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