We’re no psychics, but the signs are clear: aspects like relevance, measured by page dwell time, is vital – and so is your brand being mentioned and linked to on external sites.
In our latest eBook, we look at what Google’s latest developments mean for brands, how UK companies in the technology sector fare against their US, French and German competitors in the search rankings – and what PR can do to ‘futureproof’ brands against Google’s inexorable progress.
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