PR in the age of Voice Search
Voice technology presents a complex set of challenges for marketers – in this paper we’ll explain what’s important to know an how to get prepared. …Read more
Setting PR objectives can be the toughest part of a campaign – the wrong objectives can direct your PR team down a rabbit hole for months, wasting spend and misdirecting communications efforts at a goal which may not be achievable, realistic or aligned with the business
In this brief guide, Claire Walker gives practical advice on how marketing and PR staff can set PR objectives that will make a difference. The guide precedes our longer guide to measurement and evaluation in PR, so for a more in-depth read, have a look here.
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Voice technology presents a complex set of challenges for marketers – in this paper we’ll explain what’s important to know an how to get prepared. …Read more
In this guide, Firefly’s team reveals how to crack multi-country public relations and comms in Europe …Read more
Online reviews can make or break a brand – but marketers often underestimate how much control they can have over the process. …Read more
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