
Vision, Mission and Purpose
How to work out your company vision, mission and purpose when you’re going it alone. A handy guide with diagrams. …Read more
Setting PR objectives can be the toughest part of a campaign – the wrong objectives can direct your PR team down a rabbit hole for months, wasting spend and misdirecting communications efforts at a goal which may not be achievable, realistic or aligned with the business
In this brief guide, Claire Walker gives practical advice on how marketing and PR staff can set PR objectives that will make a difference. The guide precedes our longer guide to measurement and evaluation in PR, so for a more in-depth read, have a look here.
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How to work out your company vision, mission and purpose when you’re going it alone. A handy guide with diagrams. …Read more
It can be tough to find good industry events to attend in communications; We highlight some of the best talks for the coming month. …Read more
Voice technology presents a complex set of challenges for marketers – in this paper we’ll explain what’s important to know an how to get prepared. …Read more
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