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Every month the Firefly team curates a monthly newsletter with topical thought pieces and reputation shaping tips and tricks. …Read more
Setting PR objectives can be the toughest part of a campaign – the wrong objectives can direct your PR team down a rabbit hole for months, wasting spend and misdirecting communications efforts at a goal which may not be achievable, realistic or aligned with the business
In this brief guide, Claire Walker gives practical advice on how marketing and PR staff can set PR objectives that will make a difference. The guide precedes our longer guide to measurement and evaluation in PR, so for a more in-depth read, have a look here.
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Every month the Firefly team curates a monthly newsletter with topical thought pieces and reputation shaping tips and tricks. …Read more
Voice technology presents a complex set of challenges for marketers – in this paper we’ll explain what’s important to know an how to get prepared. …Read more
Which companies did well during the pandemic of 2020? In this guide, we look at what we can learn from smart – and responsible – brands. …Read more
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