Measurement whitepaper
Firefly looks at how PR measurement has evolved and how to evolve PR measurement in the new era of marketing and communications. …Read more
Setting PR objectives can be the toughest part of a campaign – the wrong objectives can direct your PR team down a rabbit hole for months, wasting spend and misdirecting communications efforts at a goal which may not be achievable, realistic or aligned with the business
In this brief guide, Claire Walker gives practical advice on how marketing and PR staff can set PR objectives that will make a difference. The guide precedes our longer guide to measurement and evaluation in PR, so for a more in-depth read, have a look here.
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Firefly looks at how PR measurement has evolved and how to evolve PR measurement in the new era of marketing and communications. …Read more
Firefly examines how to make the most of your PR content, re-using and recycling evergreen material to wring the greatest benefit from it. …Read more
Firefly’s top tips on how to launch a company or brand in Europe, and best practice for working with the region. …Read more
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