The Firefly Guide to Shaping Your Reputation
Why is reputation important? This downloadable guide helps organisations shape their reputation …Read more
Setting PR objectives can be the toughest part of a campaign – the wrong objectives can direct your PR team down a rabbit hole for months, wasting spend and misdirecting communications efforts at a goal which may not be achievable, realistic or aligned with the business
In this brief guide, Claire Walker gives practical advice on how marketing and PR staff can set PR objectives that will make a difference. The guide precedes our longer guide to measurement and evaluation in PR, so for a more in-depth read, have a look here.
To download the guide, please fill out the form below and we’ll send it across directly
You can unsubscribe at any time, please read our privacy policy for more information
Why is reputation important? This downloadable guide helps organisations shape their reputation …Read more
We look at the good, the bad and the ugly when it comes to content marketing on editorial portals – and what marketers should learn from this. …Read more
Which companies did well during the pandemic of 2020? In this guide, we look at what we can learn from smart – and responsible – brands. …Read more
We operate in London, Paris and Munich, and have a network of like-minded partners across the globe.
Get in touchReceive thought pieces from our leadership team, views on the news, tool of the month and light relief for comms folk
You can unsubscribe at any time, please read our privacy policy for more information