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It can be tough to find good industry events to attend in communications; We highlight some of the best talks for the coming month. …Read more
Setting PR objectives can be the toughest part of a campaign – the wrong objectives can direct your PR team down a rabbit hole for months, wasting spend and misdirecting communications efforts at a goal which may not be achievable, realistic or aligned with the business
In this brief guide, Claire Walker gives practical advice on how marketing and PR staff can set PR objectives that will make a difference. The guide precedes our longer guide to measurement and evaluation in PR, so for a more in-depth read, have a look here.
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It can be tough to find good industry events to attend in communications; We highlight some of the best talks for the coming month. …Read more
In this brief guide, we give practical advice on how best to manage digital reputation, focusing on the C-Suite. …Read more
How do you communicate internally after something as monumental as Covid-19? We set you on the path to success. …Read more
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