PR meets SEO guide
In this guide, Firefly’s team looks at how PR and SEO overlap and how you can best improve your brand today. …Read more
Setting PR objectives can be the toughest part of a campaign – the wrong objectives can direct your PR team down a rabbit hole for months, wasting spend and misdirecting communications efforts at a goal which may not be achievable, realistic or aligned with the business
In this brief guide, Claire Walker gives practical advice on how marketing and PR staff can set PR objectives that will make a difference. The guide precedes our longer guide to measurement and evaluation in PR, so for a more in-depth read, have a look here.
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