Firefly looks at how PR measurement has evolved and how to evolve PR measurement in the new era of marketing and communications. …Read more
Setting PR objectives can be the toughest part of a campaign – the wrong objectives can direct your PR team down a rabbit hole for months, wasting spend and misdirecting communications efforts at a goal which may not be achievable, realistic or aligned with the business
In this brief guide, Claire Walker gives practical advice on how marketing and PR staff can set PR objectives that will make a difference. The guide precedes our longer guide to measurement and evaluation in PR, so for a more in-depth read, have a look here.
To download the guide, please fill out the form below and we’ll send it across directly
Receive thought pieces from our leadership team, views on the news, tool of the month and light relief for comms folk