Establishing your Vision, Mission and Purpose

Establishing your vision, mission and purpose

We all changed in 2020 – but what did we change into?

Now that the nights are getting longer, and you’re planning for next year, you might be thinking ‘I wish I was somewhere warmer’ … but more seriously, thinking about how to plan – and if you’re anything like us, you’ll know that your brand changed seriously over the last year.

We’ve got a great guide on internal communications after this kind of transformation, but we’re also pleased to offer some quick and dirty guidance on how to reconsider what your brand stands for – because sometimes you might know it, but you can’t articulate it.

Our Vision and Mission charts show you what you should be thinking about when you’re trying to figure out where you’ve come from, what’s in front of you, what you’re good at and what you’re aiming at, so that you can articulate it simply, but also stand out from the crowd.

What’s in the pack?

– Four charts showing you how to articulate the internal and external factors affecting your business, as well as how to sum up

– Guidance on each chart; we run these as facilitated workshops (please contact us for more details) but you’ll receive support on how to marshal your thinking on each aspect, as well as how to draw it all together

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Is it time to shape your reputation?

We operate in London, Paris and Munich, and have a network of like-minded partners across the globe.

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