Claire Walker

Claire founded Firefly in 1988 and is our CEO

Claire founded Firefly Communications Group in 1988. She works closely with the Firefly teams in London, Munich and Paris, supporting clients on a range of challenging communications briefs

Claire has been a member of the PRCA board since 2000 and is a chairman of the PRCA Professional Practices Committee, which serves to uphold the PRCA Code of Conduct dealing with complaints and investigations into disputes and breaches

What Claire says:


“As a youngster I played competitive tennis, which taught me so much about strategy, dedication, follow-through, accuracy, positive thinking and the importance of winning. I still play tennis regularly (and win sometimes) but these lessons have guided me through my career. I have always applied bundles of energy, contagious enthusiasm and imaginative approaches to my work. No client assignment is too challenging.

I’m calm in a crisis and I thrive on change, especially when it relates to making things better for people. ‘Spontaneous’ and ‘change loving’ may seem an odd self description, given that I’ve been at the helm of Firefly for over two decades, but during that time the methods of doing business, protecting and building reputations, and enticing people to change their behaviour have changed beyond recognition. We’ve worked with industry giants including Dell, Oracle, Apple, LG and Xerox, but also a number of smaller, challenger brands – they’re all unique and I’d be hard-pressed to name a favourite!

With three children to keep me busy outside of work, I love ‘time saving’ gadgets, but any new tech gets my attention. I’m an ‘always connected’ person, tweeting, connecting with colleagues, friends and family on Facebook, instigating events and discussions topics and posting on our blog. I couldn’t live without the internet and the convenience it brings to my life – my smartphone is always with me, unless I’ve worn it out or lost it, which sometimes happens.”

Claire’s latest posts

plant growing from pennies

Creating a recession proof reputation

Tips from Claire Walker on how to build and maintain a recession proof reputation in a time of economic downturn. …Read more

Claire Walker
Claire Walker

Quantifying comms and moving beyond a simple ROI 

Communications agencies have for years tried to come up with a way to measure the impact of their strategy’s. However, the truth is that communications is about a lot more than ensuring a short-term ROI. Instead the value lies in the shaping of your organisation reputation, which in this day and age is invaluable. …Read more

Claire Walker
Claire Walker

A changing landscape: Building reputations amid shrinking media pools 

Amid shrinking media pools, PR professionals need to begin thinking broader and deeper than simply media relations. …Read more

Claire Walker
Claire Walker

Is it time to shape your reputation?

We operate in London, Paris and Munich, and have a network of like-minded partners across the globe.

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