Marketing is often at the forefront of innovation which makes it no surprise that the marketing technology sector is booming and worth hundreds of millions, globally. MarTech encompasses much more than spend on Google, Facebook and Amazon, there is an extensive ecosystem of technology players providing everything you could possibly need to augment your marketing activity – from ad and promotion, to content and experience, social, commerce, data and project management.
Firefly has worked with leading providers of MarTech platforms and systems including HubSpot, Xandr which is AT&T’s ad and analytics division (formally AppNexus), Conversant and Showpad.
The automotive industry has been fuelled (pardon the pun) by innovation since it began. …Read more
Technology brings so much efficiency and opportunity to charities, enabling them to thrive, not just survive. …Read more
Fintech firms have been fast to integrate new technologies such as AI and blockchain to make services faster, safer and generally frictionless. …Read more
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