PR meets SEO guide
In this guide, Firefly’s team looks at how PR and SEO overlap and how you can best improve your brand today. …Lire la suite
PR has always had an issue proving its worth. For years it has relied on the much-maligned Advertising Value Equivalence (AVE) methodology, comparing the volume area of media coverage to the equivalent value in paid-for advertising space.
Thankfully, with the advent of digital channels and the availability of free analytics tools such as Google Analytics, we can say goodbye to AVE.
PR is no longer just about reputation management. It has a real business role to play. This can be anything from contributing to sales or securing charity donations, to reducing the strain on a call centre.
In this guide, Firefly looks at how PR measurement has evolved and how to evolve PR measurement in the new era of marketing and communications.
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In this guide, Firefly’s team looks at how PR and SEO overlap and how you can best improve your brand today. …Lire la suite
What do Google’s developments mean for brands – and how do UK companies fare against global rivals in the search rankings? …Lire la suite
Why is reputation important? This downloadable guide helps organisations shape their reputation …Lire la suite
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