Measurement whitepaper
Firefly looks at how PR measurement has evolved and how to evolve PR measurement in the new era of marketing and communications. …Lire la suite
Traditionally, the media relations aspect of public relations (PR) has mostly been focused on gaining awareness through media coverage, along with other relevant KPIs such as readership and key message penetration. In the past few years the overlap between search engine optimisation (SEO) techniques and PR is becoming more and more blurred, particularly in the light of Google’s introduction of the Panda algorithm update, which has changed how search results are ranked.
In 2016, we’re able to drive so much more value from public relations through the application of SEO principles, be it boosting a brand’s rank in search results or helping to improve your CEO’s personal brand equity.
In this guide, Firefly examines how PR and SEO overlap, offers a few tips on how best to improve your brand, and looks at a few tools which can help you manage this new environment.
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Firefly looks at how PR measurement has evolved and how to evolve PR measurement in the new era of marketing and communications. …Lire la suite
What do Google’s developments mean for brands – and how do UK companies fare against global rivals in the search rankings? …Lire la suite
Why is reputation important? This downloadable guide helps organisations shape their reputation …Lire la suite
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